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The stories of four famous logos

· 1 min read

A $35 logo, a hidden arrow, and a smile from A to Z.

Four short stories about logos we see every day.

Nike

In 1971 Carolyn Davidson, then a design student at Portland State University, drew the curved mark known today and was paid $35. Years later the company gave her shares and a gold ring bearing the logo.

FedEx

The white space between the E and the x forms an arrow pointing forward. Lindon Leader designed it in 1994.

Amazon

The orange line under “amazon” runs from the a to the z, a nod to selling everything.

Coca-Cola

Frank Mason Robinson, bookkeeper to the drink’s inventor, wrote the name in a flowing script in the 1880s. The logo is still close to that version today.

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